A new Missouri-grown product makes its debut this Saturday during at the Missouri State Fair when Rains Meat of Gallatin unveils “Fiesta Dave’s Fajitas.” Over 1,000 boxes of the new product will be offered at the Missouri Cattleman’s Beef House with proceeds to benefit the Missouri State Fair Youth Scholarship program.
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“Fiesta Dave’s Fajitas” will have a uniquely local flavor – literally. Each kit includes Missouri beef from the Rains farm in Daviess County for eight fajitas with seasonings also grown in Missouri. Even the name “Fiesta Dave’s” carries a local flavor since it was coined by Sal Hernandez of Mi Mexico Restaurant in Gallatin.
“We’ve been working on this since November, getting the cooking process down and all the paperwork approved,” Mr. Rains says. “Sal helped, and we’re launching the product with help from Agri-Missouri and also the Missouri Cattlemen’s Association.”
Rains plans to target a marketing effort in the St. Louis area after this weekend at the fair.
Fiesta Dave’s features an unusually low sodium count and should offer an attractive nutritional label. This heat and serve fajita is one of the few that contains no monosodium glutamate (MSG). MSG is the sodium salt of glutamic acid, one of the most abundant naturally-occurring non-essential amino acids. MSG is found in tomatoes, Parmesan cheese, potatoes, mushrooms, and other vegetables and fruits. The absence of MSG is what sets Fiesta Dave’s Fajitas apart.
Consumers will also be attracted to the convenience of having a meal ready to serve in just seven minutes. Each kit figures to provide two fajitas for four adult appetites.
Seasonings are important for the right mix and Rains says the new product will be one of the best. Spices are Missouri grown and delivered by Robert “Uncle Bob” Dampier of St. Charles who was the Governor’s 2014 Agri Person of the Year award winner.
“This is a beef heat-treated product with vegetables and tortilla shell that we think will find its way in the marketplace,” Mr. Rains says. “And it’s made fresh in Missouri!”