New shopper – The Ad Pages – now serving you!

A new weekly shopper publication is now serving you. Beginning Feb. 6, 2007, Gallatin Publishing Company announces The Ad Pages as a new shopper companion to this 143-year-old county seat newspaper.
Gallatin Publishing Company is no longer affiliated with The Pony Express Shopper. Instead, Gallatin Publishing is expanding and reorganizing its own shopper – The Ad Pages, a shopper currently serving the Chillicothe and Brookfield markets.
The Ad Pages is now published in two editions. The edition which serves Chillicothe and Brookfield will be referred to as The Ad Pages – East. Starting this week, a new, separate edition of The Ad Pages will be produced to serve the Gallatin and Hamilton areas, to be known as Ad Pages – West.
The Ad Pages goes into every household in Daviess County and improves upon the distribution of the old Pony Express in Caldwell County. Distribution increases in Caldwell County, with copies delivered to every household  —  not just to Hamilton households and selected other places. Readership in Harrison County is also significantly improved with the announcement of a cooperative advertising plan with the Harrison County Ad-Visor.
Deadlines remain unchanged. The deadline to deliver your message into every household in Daviess County and beyond remains 5 p.m. Friday with printing on Mondays. Delivery throughout Daviess County will continue to be through the U.S. Postal Service.
Thus, your local shopper’s service improves or remains largely unchanged with this announcement. Gallatin Publishing Company is no longer a publisher of the Pony Express shopper, whose publishers now plan to do their printing at Lamoni, Iowa.
One improvement currently evolving is the marriage of promotions on the internet with print. Presently, Gallatin Publishing Company has been successful in offering local and regional promotional products for real estate professionals. The new Ad Pages will be aggressive in developing similar approaches for effective online-print promotions for other types of business.
“The Pony Express was a good idea when initiated by (former publisher) Joe Snyder and others decades ago,” says Darryl Wilkinson, president of Gallatin Publishing Company. “But today, the Ad Pages is best suited to offer low pricing for saturation market coverage for advertisers, delivering ads to households in Caldwell, Daviess and Harrison counties.
“Some advertisers want to send their messages north to include Bethany,” says Wilkinson. “The Harrison County Ad-Visor has been printed at Gallatin Publishing Company for over 30 years. It is the publication which best penetrates Bethany and the entire Harrison County market, and we are very pleased to announce a new ad exchange arrangement with the Ad-Visor.”
The Harrison County Ad-Visor is managed by Debbie McChesney. The Ad- Visor, like The Ad Pages, is distributed primarily through the U.S. Postal Service.
“These are major improvements for us in producing a shopper to serve this market,” says Wilkinson. “We hope that to our customers and to the public, the production and nameplate changes may appear to be minor as the improvements to unfold in the weeks ahead become obvious.”