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Retail Farm Market School

by Tim Baker

I recently attended a “train-the-trainer” workshop about an exciting way to teach marketing techniques to growers who participate in on-farm sales or farmers markets, produce managers in stores, and even some applicability to growers who grow wholesale for produce auctions. It was taught by an ag marketing educator from Penn State Extension. He calls the school the “Retail Farm Market School.”

The school is divided into five

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