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Cut to the Chase: Farmers get trendy

by Stuart Truelsen

According to Phil Lempert, best known as the Supermarket Guru, “Farmers are becoming the latest food celebrities.” He goes so far as to predict that celebrity chefs are out, celebrity farmers are in.

Lempert is an astute food industry observer, journalist and trend watcher. He created a virtual grocery store and consumer information center, Phil’s Supermarket, on Second Life, a rapidly growing online world. If you have

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