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Extending Beef “Tastes great, more filling!”

It was a good idea, but a colossal failure.

By Denny Banister

by Denny Banister

It was a good idea, but a colossal failure. The idea was to make ground beef cost less and go further by adding soy. Our local supermarket promoted it as ‘extended’ ground beef’ – it did not sound very appetizing.

The product should have been marketed similar to the Miller Lite advertising campaign – you

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